In order to differentiate yourself from the competition, your brand needs something to set itself apart from all the other potential options that are out there. A strong, unique brand image is an essential part of building a good online presence so you can grow and create more, longer-lasting and profitable relationships with customers

Who Are You?

Whether you are a start-up, established business or have been in business for a while, your brand image defines your identity. You need to consider the type of customers you want to attract, how you will make money and who your target market is. Your unique personality and business goals need to be communicated clearly in your business's logo and branding. Your logo should be bold, distinctive and tell people a bit about you. For example, a graphic designer's logo might be a design representing their passions: theirs is either creativity or design. A logo with a warm, human face might show your love for others. A flashy logo will get people excited. A classy sophisticated look might show a hint of high-class maybe?

What Do You Want to Stand For?

A great brand identity can help a business establish its mission and define the purpose of its products or services. Identifying a target market and following their needs is one of the most effective ways to maximize the brand’s image. Once a brand has established its purpose, the differentiation between itself and other businesses begins. What are you and your company made of? What do you stand for or represent? Find out what a person sees in your company. Try to view it from the outside. Most companies that fail are one-dimensional and lack unique features that make them stand out and give people a reason to choose them over anyone else.

When you define your company’s personality, you will gain an advantage over competitors and build a more personal relationship with your customers. What does your brand look like? What emotion do you want your brand's logo and imagery to invoke? The term “A picture is worth a thousand words,” is a perfect example of this. Psychologically you can say so much with the imagery and graphics you put out, so even upon a quick look you can capture attention and invoke emotion or feelings of need.

The Message of Your Brand

Your brand image is also the message your brand gives to the world. How do you want to be perceived? Answering this will determine the tone and content of your brand's message. You can establish your brand’s voice once you have established your brand message and brand identity.

You need to build an emotive, engaging brand voice. This should express your unique brand identity in the form of short, punchy, effective phrases that reflect your brand. Or eye-catching, stand-out high-quality graphics. Whatever content you put out to the public to be ingested should be directly on target with what you plan with your brand identity.

Once you have established a brand voice, you can start to build your company's identity in the form of images, slogans, advertisement graphics, content creation, logos and so much more! Finally, one of the last messages you put out to the public is your brand presentation. This is the way your brand is presented to the public when it is searched for or interacted with. You need to ensure the language and imagery you put out to the public is 100% on target with your brand and goals.

Create Your Logo and Imagery

By creating your own logo, you will give your business a more professional look. Use that logo to create a memorable visual symbol of your business. This is why every brand needs a logo. Choose a color palette. Use colors that draw attention to your products and always be aware that the scheme is easy to read at a glance. The best colors to use are warm (red, yellow, green) and cool (blue, purple, silver).

When creating your company name, make sure it is catchy, memorable, and make sure it’s something your target market can read easily. If your target audience can relate to your business name, logo or content in any way, then even better! Social Media is one of the best ways to market your products or services. Create a Facebook business page, a Twitter profile, and a LinkedIn profile, whatever you need. Social Media is the best place to post pictures of your work and your brand identity. We have a great article on it here: Social Media and Your Business.

Use Social Media to Your Advantage

Social media is an essential tool for brand awareness. While it can be a distraction from other things, it's also a powerful way to let customers know what you're up to, what you've got going on and what you will have going on in the future. We offer some amazing options, such as Social Media Marketing strategies, Custom Content Creation, Social Media Management, Graphics, Advertisements and so much more!

However, if you don't have the money to hire a professional Social Media service (such as ours) you can still do a lot on social media platforms yourself, to make your business stand out. With a high-quality presence and some solid interaction. You should see a difference in no time!

Between the presence and the attraction you can create on social media with a solid brand identity, it makes it a no-brainer to use it to your advantage when your business and brand are ready.

Conclusion

Throughout this article, you've learned a few basic tips on how to brand a business and build a brand so it stands out above the rest. How your brand and business look is very important. You can cultivate the proper online presence to create better returns on outreach and advertising. The overall look of your online presence is extremely important in the sense that might be how some people view your company.

Do you care how people perceive your business when they come across it? Do you care that finding and comparing businesses in today’s age is extremely simple? One great picture, one funny comment, one quality post, one glowing review, one moment of high-quality targeted online interaction is all it takes to make a potential customer choose you or the other guy.

How do you look compared to your competition standing side by side with them? Do you want to blend in with all the other options? Or do you want to stand out from all the noise, be seen, be recognized and create something amazing? If you need any help we are always here to give great solutions, even to some of what may seem to be the trickiest of problems. Contact us today and see how we can help you reach your goals!